Saturday, June 20, 2009

CAR SPOTTER: 1973 Ford Ranchero 500

This stylish relic appeared recently at AUTO OUTLET, on Northridge Avenue in Madison. It is an example of the 'Gentleman's Pickup' that once comprised an interesting, if tiny, segment of the American automobile market.

Ford pioneered the car-based pickup idea in 1934, thanks to their Australian division. In 'The Land Down Under' such vehicles are known as a 'Ute.' They remain popular there even today.

The Ranchero was introduced to America in 1957, two years before Chevrolet's El Camino. Production lasted through 1979.


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